For the short time that I’ve been living in Eugene, Oregon there’s one problem I can’t escape.
It echoes through slack channels and even over casual beers. The issue appears during high-brow parties, and at local meetups.
I’ve spoken to a Wall Street Journal reporter and city level organization directors about it. The problem attacks local business owners, University of Oregon professors, and fellow software developers.
The problem appear in the form of a question. How do we get local students to know about opportunities in Eugene? How do we hold on to our skilled talent? How can we keep up with all the great things happening in town?
These all seem to be questions around awareness. I think the tech scene in Eugene, Oregon has a media problem. We can help change that.
I first heard of the meat grinder approach for finding startup ideas in a post by Tyler Tringas.
Tyler doesn’t try to find good business ideas. He uses the meat grinder approach to filter out all the bad ideas he has.
The final text was sent. I lowered my head and let out a long sigh.
Looked up at my wife and said, “It’s done…”.
I had just shut down the business I had started almost 2 years ago called Samson.
For those of you who don’t know, Samson was a service that allowed Barbers to manage their schedule through text messages.
Samson started out as a typical mobile application before pivoting into something else.
Now it’s shut down.
I’m not saying this because I want pity. I’m not trying to contribute to the vast amount of “failure porn” on the internet.
I’m writing this as a reminder, mostly to myself, about what to not do during the next time at-bat.
How did companies like Uber, Airbnb, and Dropbox have rapid growth while going against tough competition?
Ryan Holiday would say it’s because they use a new set of marketing strategies called growth hacking. He explains how in his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.
I recently finished reading Growth Hacker Marketing and wanted to share a few takeaways from the book.
Making sure that your company delivers a great product takes everyone in the company to gets involved.
The quality of your system is also a team effort.
Here are a few roles whose main task aren’t test related but they still help improve the quality of your system.