Ever wondered how you can you spread your ideas through social media? Gary Vaynerchuk answers this question and many more in his book Jab, Jab, Jab Right Hook.
This is another edition to my one page book summaries that I’ve started recently.
This book is super tactical. The major platforms that this book talks about have changed. Yet the strategic ideas inside are timeless.
Here are ten times strategies from Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.
1: Give, Give, Give, Ask
“The right hook gets all the credit for the win, but it’s the ring movement and the series of well-planned jabs that come before it that set you up for success.”
2: Tell Stories
“..your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.”
3: Understand Your Audience To Create Great Content
“There is no formula for cool content, other than that you can’t make it if you don’t have a deep understanding of what makes your audience tick and what they’re seeking when they use social media.”
4: Reinvent Daily
“By staying vigilant. By accepting that you’re going to reinvent your content every day, if not more. And by getting to know your community like your own family. How do you do that? You tell them stories they want to hear. You give openly and generously. You jab, jab, jab, jab, jab.”
5: The More You Give The More You Get
“The point is to give and give and give, for no other reason than to entertain your customers and make them feel like you get them. And the more you give, the more you really will get them.”
6: Differentiate Within Context
“The only way to differentiate yourself and pique people’s interest is through your unique context.”
7: Just News Isn’t Enough
“News has little value on its own, but the marketer who can skillfully spin, interpret, and remix it in his or her own signature style can often tell a story that is more powerful and memorable than the actual news itself.”
8: Entice With Stories
“Brands need to storytell around their content to make it enticing, not just put it out for passive consumption like a boring platter of cubed cheese.”
9: Be Authentic
“Use your content to express yourself authentically, not commercially.”
10: Do The Work
“Effort is the great equalizer.”
Hope one of these quotes have peaked your interest in the book. JJJRH is a great read. It’s best to go back to the source.
Have you had a chance to read JJJRH? Let me know in the comments below.