How did companies like Uber, Airbnb, and Dropbox have rapid growth while going against tough competition?
Ryan Holiday would say it’s because they use a new set of marketing strategies called growth hacking. He explains how in his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.
I recently finished reading Growth Hacker Marketing and wanted to share a few takeaways from the book.
For the last 40 – 50 years careers paths worked like an escalator.
You started at the bottom and slowly worked your way up to the top of that ladder. You went to college, got a job, and didn’t leave until you made it to the top.
While I was in college, 2006 – 2011, the escalator broke. Those at the top of the escalator could not jump off. The housing crash wiped them out. Many of my friends struggled to find jobs after graduation because of this.
We need to think about work & career growth in a different way.