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Growth Hacking In 4 Deceptively Simple Steps
How did companies like Uber, Airbnb, and Dropbox have rapid growth while going against tough competition? Ryan Holiday would say it’s because they use a new set of marketing strategies called growth hacking. He explains how in his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising. I recently finished reading Growth…
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Why You Should Treat Your Career Like A Startup
For the last 40 – 50 years careers paths worked like an escalator. You started at the bottom and slowly worked your way up to the top of that ladder. You went to college, got a job, and didn’t leave until you made it to the top. While I was in college, 2006 –…