I’ve been reading the book “Poke The Box” by Seth Godin, and found a passage that I thought would resonate with startups thinking about quality.

“Good enough” used to be the definition is qualify. Your product or service has to be good enough to be considered.

Then the quality revolution but and the market defined quality as “without detects”.

Just about everything on offer – from a car to an iPad to an insurance policy – died exactly what it’s supposed to. To turn the key out open the box and it works. Every time.

Things work so often that we’re now shocked when a battery dies, a car gets recalled, orr we find a typo in a book.

Most of your competition is now without defects as well – which means that quality is not so interesting anymore. We demand it, but we don’t have to sell it out. If you have and they have quality and that’s all either of you offers, then you’re asking a commodity, and I’ll take cheap, please.

We have little choice but to move beyond quality and seek remarkable, connected, and new.

Remarkable, as give already figured our, demands initiative.

The book has a great message and I would definitely recommend checking it out.